Sunday driver: What does AMC’s scheduling say about its branding?

I contributed a discussion to In Media Res, a project of MediaCommons curated by friend of the blog Noel Kirkpatrick. Check out my thoughts on how AMC’s determination to schedule their programs on Sunday nights represents a conscience branding decision on the part of the network – one that may not be working to its overall advantage.

Sunday driver: What does AMC’s scheduling say about its branding?

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