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Archive for January, 2012

Am I A Cylon?

January 30, 2012 Leave a comment

I’m not a fan of the board game adaptation of Battlestar Galactica, but I am an ardent fan of one particular running joke that it’s spawned. In the game, the players are all working together as a unit, except for one or two who are secretly designated as the Cylons.* One of the central goals of the game is for the humans to identify and neutralize these hidden saboteurs in their midst.This leads to many spirited accusations—“So-and-so’s the Cylon!”—which are enough fun to bandy about that they become part of the group’s running banter even absent the game (the way such context-free running jokes ingrain themselves in the lingua franca of any circle of friends).

*If you’re still reading a blog post that began with the phrase “board game adaptation of Battlestar Galactica,” I am going to respect that your nerd quotient is high enough to obviate a explanation of “Cylons.”

This story is not about a game of BSG, however. It’s about a game of Risk Legacy, a new and unorthodox twist on the conquer-the-world-through-the-power-of-dice-rolling stalwart. I and four friends have been playing it each weekend for the past few weeks.

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5 copywriting tools that have nothing to do with copywriting

January 20, 2012 Leave a comment

So, your website is rocking a pristine design, and your search engine optimization has been fine-tuned to perfection (mostly). Now all you need is the scintillating content that’ll convert visitors into customers and customers into advocates.

But cranking out crisp, engaging copy every day isn’t easy (at least, not until SEO-generating algorithms gain sentience and take over the planet). Every content creator stumbles into a rut now and then.

Often, the trick to revivifying your writerly instincts is as simple as changing your perspective. Think of it like mental crop rotation—mixing up your creative nutrients to keep your brain matter fertile. Here are a few tools I use to stay sharp.

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