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5 copywriting tools that have nothing to do with copywriting

January 20, 2012 Leave a comment

So, your website is rocking a pristine design, and your search engine optimization has been fine-tuned to perfection (mostly). Now all you need is the scintillating content that’ll convert visitors into customers and customers into advocates.

But cranking out crisp, engaging copy every day isn’t easy (at least, not until SEO-generating algorithms gain sentience and take over the planet). Every content creator stumbles into a rut now and then.

Often, the trick to revivifying your writerly instincts is as simple as changing your perspective. Think of it like mental crop rotation—mixing up your creative nutrients to keep your brain matter fertile. Here are a few tools I use to stay sharp.

Read more…

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