What The Avengers can teach you about writing

Facing a writer’s block the size of Galactus? Flummoxed by a project as tricky as Loki? Perhaps my new piece for Ragan.com, excerpted below, can help:

As a writer, you probably think your job doesn’t share too much in common with the work of a team of spandex-clad super-beings who protect the world against megalomaniacal trickster fiends. And most likely, you’re 90 percent right (give or take your comfort with spandex).

Believe it or not, we can all learn a few things from “The Avengers.” With Marvel Comics’ premier supergroup hitting American movie theaters on May 4, those lessons are front and center. Here are a few nuggets of professional advice courtesy of Earth’s Mightiest Heroes.

To discover these world-and-prose-saving tips from Captain America, Iron Man, The Hulk, and more, continue reading at Ragan’s PR Daily.

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5 copywriting tools that have nothing to do with copywriting

So, your website is rocking a pristine design, and your search engine optimization has been fine-tuned to perfection (mostly). Now all you need is the scintillating content that’ll convert visitors into customers and customers into advocates.

But cranking out crisp, engaging copy every day isn’t easy (at least, not until SEO-generating algorithms gain sentience and take over the planet). Every content creator stumbles into a rut now and then.

Often, the trick to revivifying your writerly instincts is as simple as changing your perspective. Think of it like mental crop rotation—mixing up your creative nutrients to keep your brain matter fertile. Here are a few tools I use to stay sharp.